Cprime
As a trusted global consulting partner backed by Goldman Sachs and Everstone Capital, Cprime empowers organizations not only to accelerate change but to embrace it as a catalyst for strategic growth. Going beyond traditional consulting and guidance, we help modern businesses accelerate change and exceed customer expectations through intersecting product and platform.
Year
2019 - Present
Job Title
Marketing Design Generalist
Content
Whitepapers
One-Pagers
Infographics
Social Media
Display Ads
Event Design
Iconography
When I started at Cprime, we were using about 20 icons that were very outdated, plain and unprofessional. In 2020, I aided our Brand Manager and Marketing Design Strategist to create a unique library of over 300 icons that were consistent and added visual illustration to our various design pieces. Under their direction, I have created the icons below and continue to create new and original icons as needed.
We have also evolved our ‘people’ iconography to include diversity in age, body shape, race, etc. as well as ‘job roles.’ I have included samples of my contribution below.
Before….
After….
People Iconography…
Google / PowerPoint Slides
A random sampling of Google / PowerPoint slides that I have designed over a 5 year period.
Swag
DAM
(Digital Asset Manager)
The DAM (Digital Asset Manager) contains Cprime’s brand guidelines and marketing assets that employees can access to obtain imagery (iconography, stock photos, graphics, logos, etc.) Google/PowerPoint deck templates, document templates, whitepapers, case studies, one-pagers, etc. for their use. Under the direction of the Brand Manager, our small creative team built all the brand guidelines and members of the marketing team continuously upload assets to the DAM (including instructions and do’s and don’ts) to help equip employees to be as self-sufficient as possible. Below is a small sampling of brand guidelines that I assisted with.
