Amara Sowell
A Northern California native from the heart of Silicon Valley, they bring over 25 years of experience as a marketing creative, graphic designer, and production artist, having worked with prestigious corporations, smaller firms, agencies, and government organizations.
For the past six years they were a full-time member of the marketing team at a global AI and technology consulting firm; following recent restructuring, they are open to new opportunities and continue to take on freelance projects. They are passionate about design and committed to helping your company achieve strong visual communications and brand impact.
Their name is pronounced like “camera” without the “c.”
In a Nutshell
They are an AI-forward and accomplished marketing designer and graphic artist, proficient on both Macintosh and PC platforms. A visual problem-solver and quick hands-on learner, they adapt easily in fast-paced environments. Collaborative, attentive, detail-oriented, and reliable, they excel at multitasking and are comfortable asking questions when needed. Personable and able to work well independently or as part of a team, they stay current with design trends to remain relevant while maintaining excellence and consistency in established branding.
Skillset:
AI-assisted creative workflows
Brand governance, consistency,
and visual standardsLayout and production
PowerPoint/Google Slide/Keynote decks and templates
Technical/white papers, data-sheets, one-pagers, reports, guides, programs, catalogs, brochures, etc.
Social media campaign ads and banners, website and landing page graphics
Illustrations, infographics, technical drawings, and iconography
Brand guidelines and assets
Event collateral and expo booth design, pop-ups, posters, etc.
Email marketing and newsletters
Planograms
Logos, brand identity
Digital asset management (DAM)
Swag (T-shirts, mousepads, napkins, pens, hats, etc.)
Book cover design
Advertisements (magazine, social media, programs)
Packaging design
Tools and Technology:
Primary Tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign), PowerPoint,
Google Slides/Docs, Figma, CanvaSupporting Tools
Asana, Jira, Confluence, Mailchimp, Emailify, WordPress, Squarespace, InShot, CapCut, Streamyard, Restream, basic Quickbooks, Bynder (DAM - Digital Asset Manager)
AI Creative Tools
ChatGPT, Gemini, Napkin, Gamma, Plus AI, Midjourney, Firefly/Sensei, Magic Patterns
Amara’s power word is “pivot.”
Portfolio
What People are Saying…
…"Amara plays a pivotal role in governing brand consistency across our delivery and sales teams. Her commitment to our brand's vision and her meticulous approach to design are instrumental in unifying our visual identity. Amara's readiness to collaborate and assist others sets her apart. She is always willing to lend her knowledge and creativity to various projects, making her an invaluable asset to the team. Her collaborative spirit not only enhances the quality of our work but also fosters a positive and inclusive team environment.
Amara was a key asset in the launch of our master brand guides for Cprime. Additionally, her involvement in major flagship event production was extremely helpful. She is deadline driven and never lets the ball drop. She also played a crucial role in enabling our entire sales team to leverage a massive pitch deck, which significantly drove revenue and helped close deals."
Madeline Streicher
Marketing Operations Manager at Gen Con
(Cprime Brand Manager until 2024)
"While working with Amara (for almost two years) she has become an efficient, creative, and responsible artist. Her ability to quickly learn and advance her skill-set, makes her a true asset to every project that she's a part of. She is also a kind, generous, and fun person to be around. Needless to say, I highly recommend Amara, not only as a colleague, but as a friend."
David Embrey
Graphic Designer at Experis @ Cisco
(Formerly LWI)
"Amara is a team player who excels in collaboration, offering valuable insights and ideas that have consistently improved our presentations during client calls. I can always rely on her to deliver high-quality work and meet deadlines even in high-pressure situations. Her creativity, strategic thinking, and commitment to delivering results have been invaluable to our success."
Jamie Zheng
Project Delivery Manager
(Formerly Cprime until 2023)
“I wholeheartedly recommend Amara for any position that requires creativity and collaboration. We have worked together as members of an employee-led DEI initiative at Cprime since 2022, and I’ve seen firsthand that she is a team player who excels in relationship-building and maintaining a positive atmosphere. Beyond her grace and kindness, she's the type to enthusiastically say "yes" to almost any idea. What sets her apart is not just approval but active involvement in execution, offering support and reflective insights to enhance outcomes and drive continuous improvement. Her versatile and collaborative approach, coupled with her passionate, creative spirit, makes her a uniquely valuable asset to any team dynamic.”
Alicia Hatmaker
Certified Learning Engagement Manager
at Cprime
